Digital Marketing, you will be responsible for the digital marketing journey of VegNonVeg in India aimed at growing customer acquisition, engaging the community online and overall conversion and growth of the brand. This is a newly created role that will act as the day-to-day liaison between the business stakeholders, Brand and Content team and the digital marketing agency/ partners in order to execute the overall Digital strategy for VEGNONVEG.

Specific Responsibility will include:

● Translate overall brand and business objectives into focused monthly and quarterly digital strategies, driven by data, insights, and performance trends.

● Plan, execute, and optimize full-funnel digital marketing campaigns across paid and owned channels, including search, social media, display, remarketing, YouTube, third-party collaborations, and organic initiatives to drive acquisition, engagement, and conversion.

● Lead campaign planning and execution across Meta, Google, and YouTube, balancing performance marketing goals with awareness and consideration-led campaigns.

● Collaborate with media vendors and agencies to allocate budgets, forecast revenue, manage spends, and continuously optimize campaign performance to achieve business targets.

● Own ROI-based optimization for e-commerce, ensuring efficient media buying, performance scaling, and improvement of key metrics such as ROAS, CAC, and conversion rates.

● Implement and track e-commerce growth strategies, ensuring alignment between paid media, organic traffic, website experience, and conversion performance.

● Conduct keyword research and support SEO initiatives to improve organic visibility, traffic quality, and long-term revenue contribution.

● Perform creative and campaign analysis to derive learnings, identify winning formats and messaging, and feed insights back into future campaign and content planning.

● Integrate online campaigns across paid media, social platforms, e-commerce, and CRM, ensuring a cohesive and consistent digital customer journey.

● Manage digital agencies and external partners, acting as the key interface between agency teams, internal stakeholders, IT, and brand teams to ensure timely and effective execution.

● Oversee day-to-day management of all digital touchpoints, ensuring brand consistency, operational efficiency, and performance alignment.

● Supervise social moderation and online reputation management (ORM), including monitoring, responding to queries and complaints, maintaining records, and identifying recurring trends or insights.

● Track, analyze, and report campaign KPIs and performance metrics, sharing actionable insights with stakeholders and driving continuous experimentation and optimization.

Additional Requirements:

● 3-4 years of hands-on digital marketing experience handling various brands, campaigns and projects.

● 3-4 years of strong ecommerce experience (DTC and omni-channel experience is a plus)

● Experience in both digital creative development and media buying across multiple channels and platforms.

● Experience of working with cross-functional teams within the organization.

● Experience in handling Retail brands or Sneaker business will be a plus.

Qualification and critical knowledge required:

● Bachelor’s or Master’s degree in Marketing/Communication.

●Proficiency in digital KPIs tracking through analytics tools such as GA.

● Proficiency in content management systems or ERP systems.

●End-to-end Campaign tagging through GTM etc.

● Strong analytical and data driven decision making and Project Management skills.

●Solid communication skills and team player.

● Highly motivated, self – starter, strong sense of urgency and ownership to deliver commitments on time.

●Creative and sensitive to market trends and behavior insights.

Reports to: E-commerce Manager