Position description - Digital Marketing Head

Location - Delhi/NCR, INDIA

Job Description

We are looking for a Digital Marketing Head who will lead our performance marketing efforts and scale our e-commerce business. The candidate will be responsible for shaping the overall digital strategy for the brand and will manage all the aspects of current and future digital marketing and media, including our website, 3PL sites, SEO, digital advertising, social marketing and email.

Responsibilities:

• Work with the key stakeholders to understand the business objectives and translate them into advertising objectives.
• Strategize and conceptualize performance campaigns across all channels. Build a digital strategy for the brand. Deploy digital solutions across paid, owned and earned channels.
• Scale up our existing advertising channels and identify new ones to test.
• Work with the agency to ensure proper implementation and optimization of Facebook & Display Campaigns.
• Execute search campaigns on Google & Amazon.
• Work closely with the creative team in conceptualizing and designing campaigns.
• Identify and report key performance metrics.
• Identify drop offs and opportunities in the marketing funnel and optimize them.
• Work with the B2B team to build the lead generation funnel.
• Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition.
• Own the data analysis, reporting and dashboarding for the function and continuously optimize the marketing spends.
• Research strategic planning for paid and natural search campaigns and execute the same to deliver the defined goals on a consistent basis to achieve ROI results.
• Keep pace with SEO, search engine,social media and internet marketing industry trends and development.
• Have a thorough knowledge of search ranking factors and critical updates.
• Responsible for keyword selection and keywords ranking, monthly traffic analysis, Google analytics and reports.
• Design programs to increase the overall engagement of the customers through segmented offerings, promotions, activities in the market.
• Continuously develop new schemes and products by assessing market requirements, customer inputs & usage pattern
• Help ensure customer loyalty to brand by understanding his behaviors/concerns & developing retention tools & promos.
• Monitor competition and develop responses to keep products/ pricing competitive.
• Continuously make & improve various MIS related to consumer segments and usage pattern to support management decisions.
• Strong ROI measurement analytics on marketing efforts.

Skills & Requirements:

• Hands on experience across platforms - Facebook Ads, Google Ads & Amazon Ads.
• Analytical and problem solving skills.
• Have a deep understanding of consumer behavior.
• Team player.
• Prior experience in D2C is good to have.
• 4+ years of relevant experience.

Reports to: CEO

Position description - Customer Service Executive

Location - Delhi/Mumbai/Bangalore, INDIA

Empathetic and can relate to customer needs & problems

Vegnonveg is seeking a dynamic and highly skilled Customer Experience Representative to join our customer service department. Your primary objective will be to deliver unparalleled customer satisfaction by proactively assisting and resolving any issues raised by our customers. As an ideal candidate, you should possess a proven track record of excellence in customer service, with a keen awareness of the latest industry trends and cutting-edge techniques. Exceptional communication and interpersonal skills are imperative to excel in this role.

What you need to bring to the 'table’

• Skilled in problem-solving.
• Empathetic and con relate to customer needs and problems.
• Passionate about solving business and customer challenges while working cross- functionally.
• Comfortable with working in shifts.
• Innovative in written and verbal communication.
• Solving refund queries basis your RCA and exceptional problem-solving skills.
• Hustle with one of the most hard-working teams - being in the service industry, each day is a busy day for us and we strive in order to make sure that each customer who is raising a query with us goes back with a smile on his face.

Who we are looking for

• Handle emails, social media escalations and chat queries.
• Identify and assess customers’ needs to achieve satisfaction.
• Build sustainable relationships and trust with customer through open and interactive communication.
• Follow communication procedures, guidelines and policies.
• Take the extra mile to engage customers.

Requirements

• 2+ years of experience in a similar role.
• Critical thinker and problem-solving skills.
• Excellent written communication skills. Must be able to punctuate and capitalize properly.
• Post Graduate/ Graduate.
• Positive phone manner throughout the day.
• Strong computer and analytical skills.
• Great interpersonal and communication skills.

Reports to: Customer Experience Manager

Position description - Product Manager

Location - Delhi, INDIA

Job Description

We are looking for a skilled Product Manager to join our team who can direct the product’s development and life cycle while ensuring that the product aligns with the customer’s needs and the company’s business objectives. The core responsibilities will work around conducting market research, defining product features, setting product strategy and collaborating with teams to ensure the product’s successful release.

The candidate will be responsible for:

• Acting as the SPOC ( Single point of contact ) for all I.T related activities.
• Managing and Supervising all Tech Implementations including SAP, POS and WMS.
• Negotiating and discussing pricing, SLAs and KPIs with Tech outsourced partners.
• Liasoning between Vendors and Management.
• Identity and resolve technical bottlenecks for short term and long term business challenges.
• Understanding Tech requirements for the projects, Discuss and implement solutions with Tech outsourced partners.
• Identifying bugs and breakdowns in the processes and getting them resolved.
• Creating and Implementing the blueprint of the POS and Backend. Ensuring all functionalities are thought through and are benefitting for the business and operations.
• Managing day-to-day Tech activities in the company.

Requirements

• 5 - 7 Years in Ecommerce / SAAS Platforms preferably.
• Strong Analytical Skills & Business acumen.
• Technical know how and understanding of the project management techniques.
• Understanding of the latest Technology.
• Self starter and risk taking ability.
• Understanding of Retail business operations.
• Innovative thinking.
• Takes initiative.
• High learning agility.
• Structured thinking with good problem-solving skills.
• Excellent planning skills, analytical ability and lateral thinking ability.
• Great at managing relationships and working with multiple internal and external stakeholders.
• Experience managing mid-level employees with a proven track record of developing high performing teams.

Reports to: CEO

Position description - Ecommerce Specialist

Location - Delhi/NCR, INDIA

Job Description

We are looking for a result driven ecommerce specialist to grow and manage our ecommerce business in India over the aggregator's website. As an ecommerce person, you will be responsible for the development and execution of the online sales strategies, sales forecasting, margin management, maintaining stock levels and timely listing of new launches and ensuring right SKUs are available over right marketplaces and at the right time.

Specific responsibilities will include:

• Responsible for overall business performance of our own website and channel partners and manage the day-to-day operations and all activities of the e-commerce channel.
• Ensuring the catalog is up to date with the right products available at the right place and at the right time.
• Maximizing revenue and ensuring monthly/quarterly and yearly targets/objectives are met.
• Building strong working relationships with cross-functional teams across the org to achieve business goals.
• Implementing and executing an e-commerce sales strategy to improve sales performance.
• Implementing and executing strategy to improve new customer acquisition using non discount methods.
• Work closely with SCM and the production team to ensure healthy inventory and stock level across all channels.
• Work with accounts and production team for the smooth processing of all the POs from marketplaces.
• Work with the marketing team to develop and update content for product listings and sharing other requirements.
• Sales reporting: Analyze and present BR reports and other marketplace data to senior management.
• Build overall digital strategy for brand and deploy solutions across channels, working with internal design and content teams as well as managing external agency relationships.
• Execute campaigns, monitor performance and optimize spends, in line with revenue targets.
• Manage online product catalogs and catalog quality control, ensuring timely listing and promotion delivery.
• Help ensure customer loyalty to the brand by analyzing feedback and developing retention tools.
• Manage online pricing to balance price competitiveness and profitability.
• Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition.
• Design programs to increase the overall engagement of the customers through segmented offerings, promotions and activities in the market.
• Own the data analysis, reporting and dashboarding for the function.
• Keep pace with relevant industry trends, analyze competitor performance and lead experimentation across all online channels.

Requirements:

• Excellent communication and project management skills.
• Strong multi-tasking abilities and excellent analytical skills.
• Strong organizational abilities and a self starter with demonstrated initiative.
• Familiarity industry software programs. Knowledge of conversion management, sales journey optimisation, traffic analysis and reporting tools.
• At least 2-4 years of experience in a similar role. Account management and Retail background will be an added advantage.
• Sound knowledge of e-commerce practices & strategies is a must.

Reports to: Digital Head

Position description - Finance Controller

Location - Delhi/NCR, INDIA

Job Description

We are looking for a Finance Controller. The candidate should be self-directed and experienced Controller to oversee all financial and accounting activities associated with our departments in the organization. He/She is expected to be cross-functionally collaborative and partnering with the business to solve problems.

Specific responsibilities will include:

• Develop a business view to the controllership function within the firm.
• Manage, deliver, and govern business controller related reporting and analytics requirements.
• Develop and implement financial policies, procedures, and controls to ensure the accuracy and integrity of financial information.
• Drive process improvements and efficiency initiatives across the finance function.
• Analyze financial data and provide strategic recommendations to senior management.
• Work closely with the operations team to define standards and accounting treatments to help balance control and performance reporting requirements.
• Collaborate closely with the accounting teams in helping drive greater control of entries that impact business performance outcomes.
• Ensure compliance with IFRS, India GAAP, and other relevant accounting standards.
• Support the Audit programs i.e. Statutory and Internal Audit on monthly basis.
• Ensuring reconciliation and review of material received and PO quantity and resolve issues working with Vendors, Warehouse or stores.
• Ensuring sales and payment reconciliations on a monthly basis.
• Costing per SKU management and reporting any divergence on a monthly basis.
• Budget Controlling, Actuals versus projected.
• Finalizing legal contracts with all Vendors along with the legal team.
• Impact Analysis of Logistics and taking necessary actions to ensure cost optimization.
• Regular visits to Stores and WHs and ensuring zero Non-compliance on legal & commercial compliances and safety.
• Liquidation of slow and Non-moving stock by regular bidding and other effective measures.
• Performance review of all Stores and Ecom businesses on a quarterly basis.
• Monthly structured MIS and reporting to Co- Founders for corrective actions.

Requirements:

• Qualified Chartered Accountant with 8-10+ years of work exp.
• Currently working as the FC (pref).
• Strong experience in controllership and setting up processes. Should have strong experience in implementation of strategic changes as well as knowledge of core accounting guidelines, IFRS etc.
• Prior experience of working and scaling up a start-up.
• Good eye for detail and with a strong focus on controls and compliance to policies and procedures.
• Demonstrated experience of influencing decisions at senior leadership level. Strong stakeholder engagement skills and ability to work with cross cultural teams.

Reports to: Co-founder

Position description - Videographer

Location - Delhi/NCR, INDIA

Job Description

We are looking for a Videographer to join our team full time in Delhi.

Specific responsibilities will include:

• Production : Capture high-quality footage with video composition
• Knowledge of using a range of equipment including cameras, microphones, and lighting at various locations and in-house studios.
• Post Production: VIDEO SEQUENCE/ COLOR-GRADING/ BASIC SOUND DESIGNING and creating polished, engaging videos.
• Creating motion graphics and VFX to enhance the visual impact of the videos.
• Collaborating: with the TEAM to develop concepts and ideas for video content.
• Organizing: Maintaining in-house studio, video assets for team, footage, and archives.
• Trend Analysis: Staying up-to-date with industry trends and techniques to improve the quality of the videos.
• Quality Control & Timeline: Ensuring that all videos are completed on fast timelines with polished quality.

Qualifications and Requirements:

• Minimum 1-2 years of experience in video production, shooting, editing, and VFX.
• Proficiency in Final Cut Pro Adobe Premiere Pro, After Effects, Photoshop.
• Strong understanding of camera equipment, lighting, and sound design.
• Portfolio showcasing your previous work in video production, editing, animation and VFX.

Position description - Social Media Planner

Location - Delhi/NCR, INDIA

Job Description

We're looking for a highly motivated, creative individual with experience and a passion for connecting with current and future customers. Our ideal candidate is buzzing with ideas, keen to collaborate and create. The Content and Social Media Specialist will report to the Creative Manager and work closely with the creative and marketing team to develop innovative and engaging content.

Responsibilities:

• Create, curate, and manage all published content (images, video, written and audio).
• Put together a weekly content calendar based on the creative plan for all social media channels
• Oversee design for social media collateral.
• Design, create and manage promotions and social ad campaigns including content for newsletters, integrating with the organization’s overall marketing campaign plan.
• Develop and expand community and/or influencer outreach efforts.
• Manage day-to-day tasks and operations for all copywriting requirements.
• Monitor, listen and respond to our consumers while building an engaging online community.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).

Requirements:

• At least 2 years’ work experience as a Social media manager.
• Hands-on experience in content management.
• Excellent copywriting skills.
• Ability to deliver creative content (text, image and video).
• Knowledge of SEO, keyword research and Google Analytics.
• Familiarity with web design.
• Excellent communication skills.
• Analytical and multitasking skills.

Reports to : Creative Manager

Position description - Photographer

Location - Delhi/NCR, INDIA

Job Description

We are looking for a photographer to join our Creative team. Our candidate is a team-player who can collaborate with different sets of people and also take the lead on a range of photography projects on a daily basis independently. They are highly motivated, creatively bent and have expert knowledge of photography and photography equipment.

Responsibilities:

• Create content with an exceptional range of creative, technical, and documentary imagery.
• Collaborate with the Art Director, Stylist & Creative team to conceptualize and execute shoots.
• Work on a range of projects from editorials, campaigns, product & documentary photography both in studio and on location.
• Execute standard photography operation procedures including image editing techniques, tools, processes, and guidelines.
• Utilize up-to-date knowledge of product trends, consumer buying, and photography/imaging technology to enhance product photo presentation.
• Maintain an archive of images and organize files.
• Keep equipment up to date, organized, and maintained.
• Drive towards continuous improvement and creative solutions.
• Oversee brand standards, lighting technique, and image quality.

Education, Experience, and Requirements:

• 5-7 years’ experience in studio/photo industry.
• Product photography is a plus.
• Knowledge of DSLR and natural lighting, indoor, studio lighting techniques.
• Experience with Adobe Creative Suite including Photoshop, Illustrator, Lightroom, or similar programs.
• Familiar with Ecommerce platforms or CMS
• Comfortable with videography and production with knowledge of Final Cut Pro X

Reports to : Creative Manager