The latest release from adidas Originals revisits a standing partnership with a storied creator. Eric Emanuel’s love for the McDonald’s All-American Games once again fuels the aesthetic of this latest apparel release.

Beginning back in 1977, the McDonald's All-American Games is an all-star basketball event played each year for both American and Canadian basketball graduates. Once the high-school basketball season ends, an exhibition-style East vs. West format takes place which features many of the country’s top basketball prospects. In addition, both boys and girls compete in a skills challenge, slam dunk contest and a three-point shooting competition.

Throughout the apparel, the connection to the game is made through colour treatment and branding. The familiar mix of red, blue and yellow are seen throughout the hoodie and both pairs of shorts. The track pants however deviate with a healthy use of brown which nods to the brown takeaway bags that McDonald's uses. Each piece arrives with a minimal dose of adidas Originals, McDonald’s All-American Games and Eric Emanuel branding.  

This throwback-inspired collection is a love letter from Eric Emanuel to the game that he loves. The recognizable branding and beloved colour treatment have created a capsule rich with basketball history and culture.