The newest label to hit the VegNonVeg shelves is Gramicci!
How it all started…
Gramicci’s story starts in 1982, when California climber Mike Graham, part of the legendary Stonemasters crew. Set out to make gear that could move as freely as the people wearing it.
Born in the golden era of big-wall climbing in Yosemite, his designs were built for grit, comfort, and fearless movement.
What began as hand-sewn climbing shorts with gusseted crotches and built-in webbing belts quickly escaped the rock face. Surfers, skaters, and counterculture communities claimed Gramicci for its rugged utility and “freedom-of-movement” philosophy, turning functional climbing gear into a uniform for life lived off the beaten path.
Gramicci’s journey didn’t stop there. In Japan, it became a streetwear staple, merging outdoor durability with meticulous design.
To where it is now…
Fast forward to now: Gramicci continues to straddle the worlds of outdoor performance and streetwear.
The brand stays rooted in its core values, movement, quality, and purpose while cultivating a loyal community of climbers, creatives, and urban explorers.
From California’s cliffs to Tokyo’s streets to Shanghai’s flagship store, Gramicci stands as a symbol of utility, authenticity, and timeless design. The brand still champions its original spirit: outdoor grit, urban edge, and gear built for those who never stand still.
Gramicci FW25 showcases some new and bold offerings. All of which are now available in stores and on vegnonveg.com
