VNV Fam!
Vandy The Pink has finally landed on the VegNonVeg shelves.
Founded in 2017 by South Korean-born artist Junghoon Son, Vandy The Pink emerges as a testament to his own personal journey. He initially started by customising sneakers and clothing, driven by his love for creating pieces he couldn't find elsewhere.
Hailing from Virginia, the duality of where Son was born and where he lives shines through many of his designs. For example, the name “Vandy The Pink” is a reference to his mother’s clothing store in South Korea, whereas his signature food and burger motifs are derived from an interest in American fast food marketing.
Son has the ability to seamlessly merge eye-catching allure with a touch of whimsical sophistication. He blends his vision and influences into light-hearted, feel-good designs that make Vandy The Pink stand apart.
Throughout his journey, Vandy The Pink has also earned a number of collaborative partnerships. The brand has the ability to take footwear silhouettes, platforms, and mediums and transform them through imaginative storytelling and unique artistry. Each release—crazier than the last—further establishes the brand’s visual identity. Here are some of our favourites!
